Our Mission is to realize our Vision as soon as possible by:
- Constantly innovating and providing our customers with a wide range of high quality tyres at affordable prices
- Delivering not just customer satisfaction but customer delight, by making customers’ joy in our products our ultimate measure of success
- Continuously enhancing stakeholder value by expanding production, achieving strategic goals, pursuing marketing excellence and competitiveness
- Creating global presence via partnerships and enhanced product portfolio
- Further strengthening our current Leadership in Innovation, Quality and Diversification
- Delivering on Corporate Social Responsibility and giving back to the Community
Our vision is to be one of the most admired tyre companies – not only in India but also across the globe.